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THE TANNING OF AMERICA: How the Culture of Hip-Hop Rewrote the Rules of the New Economy by author Steve Stoute (Gotham Books) draws from his. The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new. The Tanning of America has ratings and 36 reviews. bfred said: I have a lot Steve Stoute’s book on the lessons corporate and even political America can.

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Because our culture was accepted it was marketers jobs to get it out and make it cool. Steve also said that things that black women had like big butts, lips, etc. Maybe it’s me, read it and tell ot what you think. It is my favorite chapter. No trivia or quizzes yet.

He should have had better editors so that it read a little more smoothly.

Steve Stoute believes that great marketing must connect with and converse with culture, and that brands that fail to maintain a dialog with urban culture in particular are doomed to be uncool and unsuccessful.

Oct 01, Alejandro rated it it was amazing Shelves: This book contains a few excellent case studies of sheve that have managed to do that successfully, including Reebok, Sean Jean, Adidas, Jeep, and Apple’s iPod.

About 75 pages into this book I realized that I had been expecting something much different than what I was actually getting from Stoute. Sat down the day it steve stoute the tanning of america out and started reading.

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

Steve stoute the tanning of america should be required reading for advertising executives, especially those who count themselves among the Baby Boomer generation. It reinforced my own thinking while also opening me to perspectives that I hadn’t seen or struggled to articulate. When Fortune companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. Aug 07, Pages. Everything about this book was golden. The anecdotes throughout the book are invaluable, and the writing style isn’t bad, though it strikes me as self-serving.


Very informative book written by former hip hop exec Steve Stoute. An automatic assumption or judgment would be negative, but Stoute used his street-knowledge to build his own career.

I learned a lot of tips that will help improve my own brand, as well as enjoy an interview with Eminem, stories of Jay-Z and Run Stoutr. Never Lose a Customer Again.

The Tanning of America (TV Mini-Series – ) – IMDb

Some parts annoying as they came of like “i invented the internet. A provoking and insightful look into hip hop culture, it’s growth throughout the world and especially it’s impact on the way business is conducted.

All that being said this book was interesting enough. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America.

I’m not entirely sure why, but it might just be as simple as being a white guy who when thinking about tanning thinks first steve stoute the tanning of america its prerequisite of a sunburn and the ever looming follow steve stoute the tanning of america, skin cancer!

Refresh and try again. Oct 12, Izzie Driftwood rated it it was amazing Shelves: Unbound Worlds Exploring the science fiction and fantasy universe.

Sep 08, Pages. Took what he learned, be it street-knowledge, the music industry dj, management, production and put it to use in building a career for himself, reaching new heights in the advertising field, in which he started up his own agency. The Tanning of America: Mar 21, Natrina Lawson rated it it was amazing Shelves: LitFlash The eBooks you want at the lowest prices. Oct 09, Kojo Baffoe rated it really liked it. The Tanning of America provides that very translation guide.

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TOA is an informative must-read for entrepreneurs, businessmen setve women, and established companies who want to understand how to appeal to today’s consumers. This book outlined how the hip-hop culture changed the way marketing is done.

The Tanning of America by Steve Stoute |

Read it Forward Read it first. On the other hand, if you’re looking for a primer on youth marketing that understands the modern realities of this new America, I’m not sure you could do much better than this book right now. Great read for any fan of Hip H Everything about this book was golden. Anyone who’s interested in culture and marketing and the interaction between them A unique approach to the formation of cultural beliefs of Millenials and beyond.

Aug 07, Pages Buy. People steve stoute the tanning of america read the background on products before they buy them, especially blacks because that’s who marketing steve stoute the tanning of america target just like they said in the book cause they know we will buy anything and will not save a dime and have nothing to our name in the end. Apr 30, James Clark rated it it was amazing.